What are two effective pricing tactics,which can be used during a recession,to hold or build market share?
A) value pricing and bundling
B) unbundling and price shading
C) flexible pricing and price shading
D) price lining and escalator pricing

Question

Quizplus · Accepted Answer

During a recession, consumers may be more price-sensitive and hesitant to make purchases. Value pricing involves offering a reasonable price for a product or service that meets the customer's needs and provides value for money. Bundling involves combining products or services at a discounted price, which can encourage customers to purchase more than they would have otherwise. By using these pricing tactics, companies can hold or build market share by giving consumers the perception of receiving a good deal while still making a profit.

What Are Two Effective Pricing Tactics,which Can Be Used During