Dell's new line of computers is selling for up to 20 percent lower than similar computers sold by its largest competitors.Since Dell's goal is to maximize its sales,it is probably using which type of strategy?
A) status quo pricing
B) price lining
C) penetration pricing
D) price skimming

Question

Quizplus · Accepted Answer

Penetration pricing involves setting a lower price than competitors to gain market share and maximize sales. This is consistent with Dell's goal of maximizing sales through its new line of computers being priced up to 20 percent lower than competitors.

Dell's New Line of Computers Is Selling for Up to 20