Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase in the last 90 days as well as how often that customer makes a purchase?
A) recency-frequency-monetary analysis
B) predictive modelling
C) customer valuation
D) data mining

Question

Quizplus · Accepted Answer

Recency-frequency-monetary analysis (RFM) considers the recency, frequency, and monetary value of customer purchases. It is a commonly used technique for analyzing marketing databases and is particularly useful for determining which customers are most valuable and which may be at risk of churn.

Which of the Following Techniques Used to Analyze Marketing Databases