According to the text,which statement is true about marketing channel significance?
A) Multichannel customers spend between two and three times as much as retail customers alone.
B) By implementing integrated,cross-channel strategies,the Internet should be able to replace existing marketing programs.
C) Cross-channel business strategies for business are costly and are less profitable than a purely e-business focus.
D) Internet customers spend 10 times as much as traditional retail customers.

Question

Quizplus · Accepted Answer

The text states that multichannel customers spend between two and three times as much as retail customers alone, highlighting the significance of marketing channels. Option B is incorrect because the text does not suggest that the Internet alone can replace existing marketing programs. Option C is also incorrect because cross-channel strategies can increase profitability, and the text does not mention them being less profitable than e-business alone. Option D is incorrect because the text states that Internet customers spend only about half as much as traditional retail customers.

According to the Text,which Statement Is True About Marketing Channel