Which of the following best illustrates a value-driven retail strategy?
A)a retailer's setting goals and using its strategy to attain them
B)a retailer's reducing prices to the lowest possible level
C)a retailer's having prices appropriate for the level of products and customer service
D)a retailer's integrating all plans and activities to maximize efficiency

Question

Quizplus · Accepted Answer

A value-driven retail strategy focuses on providing value to the customer by offering a combination of quality products and services at fair prices. Choice C illustrates this approach by setting prices that are appropriate for the level of products and customer service offered. Choices A, B, and D do not specifically address the concept of providing value to the customer.

Which of the Following Best Illustrates a Value-Driven Retail Strategy