The potential for channel conflict (due to the high power of a retailer relative to a manufacturer)is greatest in which form of distribution?
A)dual distribution
B)selective distribution
C)exclusive distribution
D)intensive distribution

Question

Quizplus · Accepted Answer

In intensive distribution, products are stocked in as many outlets as possible, increasing the likelihood of channel conflict due to the retailer's power in deciding product placement and pricing.

The Potential for Channel Conflict (Due to the High Power