Channel relationships in a value delivery system need to be characterized by trust,commitment,and open communication.

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Trust, commitment, and open communication are essential for any successful relationship, including those between suppliers and channels in a value delivery system. Without these factors, there can be misunderstandings, lack of cooperation, and ultimately, a breakdown in the delivery of value to the end customer. Therefore, it is important for companies to foster and maintain trust, commitment, and open communication with their channel partners.

Channel Relationships in a Value Delivery System Need to Be