An integral component of any differentiated marketing strategy is _____.
A)a unique set of product/service offerings to each customer group
B)an overall company-based integrated strategy
C)coordination of retailing strategy across units
D)geographic differentiation to meet customer needs

Question

Quizplus · Accepted Answer

Differentiated marketing involves creating unique offerings that cater to the specific needs and preferences of different customer groups. Therefore, having a unique set of product/service offerings to each customer group is a crucial component of this strategy. The other options are important considerations in overall marketing strategy, but they are not specific to differentiated marketing.

An Integral Component of Any Differentiated Marketing Strategy Is _____