Which objective is generally pursued by only large retailers or retail chains?
A)sales
B)market share
C)profitability
D)stability of profits

Question

Quizplus · Accepted Answer

Market share is generally pursued by only large retailers or retail chains as they have the resources and capabilities to expand their operations and increase their market share by opening new stores, acquiring smaller retailers, and implementing aggressive marketing strategies. Smaller retailers or independent stores are more focused on profitability and stability of profits. While sales are important for all retailers, large retailers tend to prioritize market share over sales, as they aim to dominate the market and increase their competitive advantage.

Which Objective Is Generally Pursued by Only Large Retailers or Retail