Which retail institutions do not require advertising support from suppliers?
A)off-price chains and membership clubs
B)department stores and variety stores
C)superstores and traditional department stores
D)variety stores and membership clubs

Question

Quizplus · Accepted Answer

Off-price chains and membership clubs typically rely on their own pricing strategy and value proposition to attract customers, rather than advertising support from suppliers. Department stores and traditional retail institutions may require advertising support to drive sales and promote products to their customers. Superstores may also require advertising support but may have more negotiations power with suppliers due to their size and buying power. Variety stores may or may not require advertising support, depending on their specific business model and target market.

Which Retail Institutions Do Not Require Advertising Support from Suppliers