Which of these is not a basic strategic position according to the wheel-of-retailing theory?
According to the wheel of retailing,retail institutions _____.
A)become vulnerable when they engage in scrambled merchandising
B)stay as low-end strategy firms
C)begin as low-end strategy firms and become vulnerable when they upgrade their strategy to medium or high end
D)always increase sales and profits when they upgrade their strategy
The theory that suggests that established retailers must be cautious in converting from a low-end strategy to a high-end strategy is _____.
A)the wheel of retailing
D)the retail life cycle
A retailer tries to appeal to consumers' one-stop shopping needs through _____.
A)the retail life cycle
B)vertical marketing systems
C)the wheel of retailing