In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.

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Direct marketing involves using non-personal media such as catalogs, mail, email, social media or television commercials to reach potential customers before attempting to sell them a product or service. In contrast, direct selling involves a face-to-face interaction between the seller and the buyer, with the goal of selling a product or service directly to the consumer.

In Comparison to Direct Selling,in Direct Marketing,a Consumer Is First