The use of direct marketing by a store-based retailer demonstrates _____.
A)multi-channel retailing
B)scrambled merchandising
C)the wheel of retailing
D)rationalized retailing

Question

Quizplus · Accepted Answer

Direct marketing is a form of multi-channel retailing, where a store-based retailer uses channels like mail, telephone, or email to directly communicate with customers and promote their offerings.

The Use of Direct Marketing by a Store-Based Retailer Demonstrates