A way of collecting,storing,and using relevant information about consumers is _____.
A)marketing research
B)retail information systems
C)data-base retailing
D)direct selling

Question

Quizplus · Accepted Answer

Database retailing refers to the process of collecting, storing, and using relevant information about consumers in a database system. This information can then be used to create personalized marketing messages, promotions, and offers to targeted consumers. Marketing research is a broader term that includes various research techniques to gather data on consumer behavior, preferences, and attitudes. Retail information systems refer to the IT systems and technologies used by retailers to manage and control their operations, including inventory management, point-of-sale systems, and customer relationship management. Direct selling is a sales method where products or services are directly sold to consumers through sales representatives, without the need for a physical retail store.

A Way of Collecting,storing,and Using Relevant Information About Consumers Is