Consumer researchers that argue that a consumer's shopping behavior is difficult to categorize due to situational factors (such as immediacy of need)or degree of involvement favor use of which lifestyle factor?
A)gender roles
B)poverty of time
C)component lifestyles
D)consumer sophistication and confidence

Question

Quizplus · Accepted Answer

Component lifestyles refer to the idea that consumers do not fit into a single category or pattern of behavior, as their shopping behavior can vary based on different situational factors and levels of involvement.

Consumer Researchers That Argue That a Consumer's Shopping Behavior Is