The difficulty in classifying consumers by a given demographic and lifestyle profile is recognized in which of these categories?
A)consumer sophistication and confidence
B)gender roles
C)component lifestyles
D)poverty of time

Question

Quizplus · Accepted Answer

The term "component lifestyles" refers to the difficulty of classifying consumers by a given demographic or lifestyle profile due to the fact that individuals may partially adopt aspects of multiple lifestyles. This makes it hard to define a consumer by a single category, as they may exhibit behaviors or preferences from different groups.

The Difficulty in Classifying Consumers by a Given Demographic and Lifestyle