A point-of-purchase display placed in a supermarket by a major food processor is an example of a(n)_____.
A)noncommercial cue
B)commercial cue
C)advertisement
D)social cue

Question

Quizplus · Accepted Answer

A point-of-purchase display is a commercial cue designed to promote a specific product or brand within a retail setting. It is placed strategically to catch the attention of consumers and encourage them to make a purchase.

A Point-Of-Purchase Display Placed in a Supermarket by a Major