The process whereby individuals decide whether,what,when,where,how,and from whom to purchase goods and services is _____.
A)commercial search
B)consumer behavior
C)marketing research
D)outshopping

Question

Quizplus · Accepted Answer

Consumer behavior refers to the process of decision-making undertaken by individuals before making a purchase. This involves considering factors such as price, quality, brand reputation, personal preferences, and other aspects that can influence their decision. Commercial search, marketing research, and outshopping are related concepts, but they do not capture the full scope of consumer behavior.

The Process Whereby Individuals Decide Whether,what,when,where,how,and from Whom to Purchase