Which type of consumer behavior topic can be best studied using observation?
A)the store image of a new discounter
B)perceived risk related to sneaker purchasing behavior
C)consumer cognitive dissonance subsequent to the purchase of a new home
D)the average time spent in a convenience store

Question

Quizplus · Accepted Answer

Observing the average time spent in a convenience store can be easily studied through observation. It involves measuring the behavior of consumers in terms of the duration of their visit, which can provide insights into their buying behavior and preferences. On the other hand, studying store image, perceived risk, and cognitive dissonance would require more subjective measures, such as surveys or interviews, to gather insights from consumers' subjective experiences and perceptions.

Which Type of Consumer Behavior Topic Can Be Best Studied