Observation is most appropriately used in the study of which stage of the consumer decision process?
A)purchase
B)post-purchase behavior
C)information
D)stimulus

Question

Quizplus · Accepted Answer

Observation is most appropriately used in the study of the purchase stage, as it allows researchers to directly observe consumer behavior and decision-making in real-time during the actual buying process.

Observation Is Most Appropriately Used in the Study of Which