A store seeks to determine the percent of consumers who pass by a given location,and the percent of these customers that purchase a given product.The most appropriate data collection technique is _____.
A)mail questionnaires
B)telephone interviewing
C)observation
D)phone interviewing

Question

Quizplus · Accepted Answer

Observation is the best technique to determine the percent of consumers who pass by a given location and the percent of these customers that purchase a given product as it allows for direct observation of customers without relying on self-reporting. This technique can also provide additional insights into customer behavior and demographics through nonverbal cues and naturalistic interaction.

A Store Seeks to Determine the Percent of Consumers Who