A clear statement of the topic to be studied involves which stage of the marketing research process?
A)recommendations
B)issue (problem)definition
C)secondary data collection
D)implementation

Question

Quizplus · Accepted Answer

Issue (problem) definition involves identifying and stating the research problem or topic to be studied. This stage typically precedes secondary data collection and forms the foundation for the research study's recommendations and implementation.

A Clear Statement of the Topic to Be Studied Involves