In computing the direct product profitability of manufacturer and private brands,the retailer should reflect the absence of a promotional allowance on the private brand.

Question

Quizplus · Accepted Answer

The absence of a promotional allowance on the private brand will impact the direct product profitability calculation, and it is important for the retailer to reflect this in their analysis. Therefore, the statement is true.

In Computing the Direct Product Profitability of Manufacturer and Private