A major advantage to the use of an everyday low pricing (EDLP)strategy to a retailer is its _____.
A)reduction of advertising and relabeling costs
B)generation of customer traffic that accompanies special sales events
C)ability to receive increased allowances from major suppliers
D)providing of special sales events to consumers to generate traffic

Question

Quizplus · Accepted Answer

EDLP eliminates the need for frequent sale events, so retailers can reduce advertising and relabeling costs.

A Major Advantage to the Use of an Everyday Low