If demand-oriented pricing specifies the maximum price consumers will pay for a good or service,then cost-oriented pricing sets _____.
A)prestige pricing
B)seasonal pricing
C)psychological pricing
D)the price floor

Question

Quizplus · Accepted Answer

Cost-oriented pricing sets the minimum or floor price for a product or service, based on the cost incurred in producing and distributing the offering. This pricing strategy aims to ensure that the price charged covers the costs and generates a reasonable profit margin for the business. Therefore, the correct answer is the price floor.

If Demand-Oriented Pricing Specifies the Maximum Price Consumers Will Pay