The use of prototype stores,detailed operating procedures,and the inspection of store units by chain retailers and franchisors is used to _____.
A)develop and maintain a consistent image
B)reduce operating costs
C)reduce construction costs
D)reduce construction time and start-up costs

Question

Quizplus · Accepted Answer

The use of prototype stores, detailed operating procedures, and the inspection of store units are all methods employed by chain retailers and franchisors to create and maintain a consistent brand image across all locations. While they may also have ancillary benefits like reducing costs or streamlining construction, their primary purpose is to reinforce branding.

The Use of Prototype Stores,detailed Operating Procedures,and the Inspection of Store