A retailer gauges the effectiveness of a strategy through comparing its performance to a high performance retailer.This illustrates _____.
A)downsizing
B)competitor analysis
C)benchmarketing
D)the sales opportunity grid

Question

Quizplus · Accepted Answer

This scenario describes benchmarketing, which involves comparing one's performance to a high-performing competitor as a way to identify areas for improvement and gauge overall effectiveness. A is incorrect as downsizing refers to reducing the size or scope of a company or organization. B is incorrect as competitor analysis involves analyzing the strengths and weaknesses of competitors in the market. D is incorrect as the sales opportunity grid involves analyzing products or services in relation to their market share and growth potential.

A Retailer Gauges the Effectiveness of a Strategy Through Comparing