Which of the following is an example of consumer-generated marketing?
A) Honda's "Everybody Knows Somebody Who Loves a Honda" Facebook page
B) Dell's monitoring Twitter-based discussions
C) PepsiCo's Doritos brand's "Crash the Super Bowl" contest
D) P&G's assigning customer development teams to each of its major retailer accounts
E) American Express's offering to some of its members $300 in exchange for closing their accounts

Question

Which of the following is an example of consumer-generated marketing?
A)	Honda's "Everybody Knows Somebody Who Loves a Honda" Facebook page
B)	Dell's monitoring Twitter-based discussions
C)	PepsiCo's Doritos brand's "Crash the Super Bowl" contest
D)	P&G's assigning customer development teams to each of its major retailer accounts
E)	American Express's offering to some of its members $300 in exchange for closing their accounts

Quizplus · Accepted Answer

Consumer-generated marketing refers to marketing activities that are initiated by consumers rather than by the company or brand itself. The "Crash the Super Bowl" contest by PepsiCo's Doritos brand is an example of this, as it involves consumers creating their own advertisements for the brand, with the winning ad being broadcast during the Super Bowl. This initiative directly involves consumers in the marketing process, making it a clear example of consumer-generated marketing.

Which of the Following Is an Example of Consumer-Generated Marketing