You are an assistant marketing director for a firm in a market with many low-margin customers.What type of relationship would it be most profitable for you to develop with these customers?
A) Full partnerships
B) Basic relationships
C) Basic partnerships
D) Club programs
E) Selective relationships

Question

You are an assistant marketing director for a firm in a market with many low-margin customers.What type of relationship would it be most profitable for you to develop with these customers?
A)	Full partnerships
B)	Basic relationships
C)	Basic partnerships
D)	Club programs
E)	Selective relationships

Quizplus · Accepted Answer

In a market with many low-margin customers, it is most profitable to develop basic relationships. This approach minimizes costs and resources spent on each customer, which is crucial for maintaining profitability when margins are low. Full partnerships or selective relationships would involve more resources and higher costs, which might not be sustainable or profitable given the low-margin nature of the customers.

You Are an Assistant Marketing Director for a Firm in a Market