The following is an accurate description of modern marketing:
A) Marketing is maximizing profits.
B) Selling and advertising are synonymous with marketing.
C) Marketing is all about sales.
D) Marketing involves satisfying customers' needs in a socially responsible and ethical manner.
E) Marketing is used only by for-profit organizations.

Question

The following is an accurate description of modern marketing:
A)	Marketing is maximizing profits.
B)	Selling and advertising are synonymous with marketing.
C)	Marketing is all about sales.
D)	Marketing involves satisfying customers' needs in a socially responsible and ethical manner.
E)	Marketing is used only by for-profit organizations.

Quizplus · Accepted Answer

Marketing today is understood as a process that involves understanding and satisfying the customers' needs and wants in a way that is socially responsible and ethical. This approach is more comprehensive than just focusing on sales, advertising, or profit maximization, and it applies to both for-profit and non-profit organizations.

The Following Is an Accurate Description of Modern Marketing