Which of the four Ps describes the goods-and-services combination the company offers to the target market?
A) Price
B) Promotion
C) Product
D) Place
E) Package

Question

Which of the four Ps describes the goods-and-services combination the company offers to the target market?
A)	Price
B)	Promotion
C)	Product
D)	Place
E)	Package

Quizplus · Accepted Answer

The term "Product" in the context of the four Ps of marketing refers to the goods-and-services combination that a company offers to its target market. This encompasses everything from physical goods to services and digital products that fulfill the needs or desires of consumers.

Which of the Four Ps Describes the Goods-And-Services Combination the Company