Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A) Market segmentation
B) Differentiation
C) Market targeting
D) The market mix
E) Positioning

Question

Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A)	Market segmentation
B)	Differentiation
C)	Market targeting
D)	The market mix
E)	Positioning

Quizplus · Accepted Answer

Market targeting involves evaluating the attractiveness of different market segments and then selecting one or more of them to enter. This process comes after market segmentation, where the market is divided into distinct segments.

Which of the Following Involves Evaluating Each Market Segment's Attractiveness