Which of the following is the process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviours?
A) Market targeting
B) Market segmentation
C) Positioning
D) Marketing strategy
E) Differentiation

Question

Which of the following is the process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviours?
A)	Market targeting
B)	Market segmentation
C)	Positioning
D)	Marketing strategy
E)	Differentiation

Quizplus · Accepted Answer

Market segmentation is the process where a market is divided into distinct groups of buyers who have different needs, characteristics, or behaviors. This allows businesses to target these groups more effectively with products and marketing strategies tailored to their specific requirements.

Which of the Following Is the Process of Dividing a Market