Marketing control means measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.

Question

Quizplus · Accepted Answer

Marketing control is the process of monitoring and reviewing marketing activities to ensure that they are effective in achieving the desired goals and objectives. It involves measuring the performance of marketing strategies and plans and taking corrective action when necessary to ensure that goals are met. Therefore, the statement is true.

Marketing Control Means Measuring and Evaluating the Results of Marketing