The availability of which of the following is most problematic in international marketing research?
A) Primary data
B) Research specialists
C) Secondary data
D) Intelligence limitations
E) Consumers willing to answer survey questions

Question

The availability of which of the following is most problematic in international marketing research?
A)	Primary data
B)	Research specialists
C)	Secondary data
D)	Intelligence limitations
E)	Consumers willing to answer survey questions

Quizplus · Accepted Answer

Secondary data is often more problematic to obtain in international marketing research due to differences in data collection standards, availability, and reliability across countries.

The Availability of Which of the Following Is Most Problematic