Which of the following is an example of an internal stimulus that might lead to the business buying process stage of problem recognition?
A) A buyer gets a new idea from an advertisement.
B) A buyer gets a new idea at a trade show.
C) A buyer is unhappy with a current supplier's price.
D) A buyer receives a call from a salesperson offering better service terms.
E) A buyer learns about a new product at an industry convention.

Question

Which of the following is an example of an internal stimulus that might lead to the business buying process stage of problem recognition?
A)	A buyer gets a new idea from an advertisement.
B)	A buyer gets a new idea at a trade show.
C)	A buyer is unhappy with a current supplier's price.
D)	A buyer receives a call from a salesperson offering better service terms.
E)	A buyer learns about a new product at an industry convention.

Quizplus · Accepted Answer

An internal stimulus such as dissatisfaction with a current supplier's price can internally motivate a business to recognize a problem or need, leading to the initial stage of the business buying process. Choices A, B, D, and E involve external stimuli from advertisements, trade shows, sales calls, and conventions.

Which of the Following Is an Example of an Internal