Which of the following is most likely true about a straight rebuy?
A) It requires little customer relationship management.
B) It is more complex than a new-task situation.
C) It often involves products with low risks.
D) It occurs when a buyer wants to locate the best deal on the market.
E) It involves more opportunities for "out" buyers than other types of purchasing situations do.

Question

Which of the following is most likely true about a straight rebuy?
A)	It requires little customer relationship management.
B)	It is more complex than a new-task situation.
C)	It often involves products with low risks.
D)	It occurs when a buyer wants to locate the best deal on the market.
E)	It involves more opportunities for "out" buyers than other types of purchasing situations do.

Quizplus · Accepted Answer

A straight rebuy typically involves routine purchases of products that are low risk and have been previously bought, requiring minimal evaluation or decision-making.

Which of the Following Is Most Likely True About a Straight