Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?
A) Underestimating
B) Stereotyping
C) Traditional marketing
D) Cultural bias
E) Gender bias

Question

Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?
A)	Underestimating
B)	Stereotyping
C)	Traditional marketing
D)	Cultural bias
E)	Gender bias

Quizplus · Accepted Answer

Stereotyping can occur when marketers make generalized assumptions about the preferences and behaviors of individuals within an age or life cycle segment, potentially leading to ineffective or offensive marketing strategies.

Marketers Must Be Most Careful to Guard Against Which of the Following