Which stage of the new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?
A) Concept testing
B) New-product development
C) Customer-centered new-product development
D) Sequential product development
E) Team-based new-product development

Question

Which stage of the new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?
A)	Concept testing
B)	New-product development
C)	Customer-centered new-product development
D)	Sequential product development
E)	Team-based new-product development

Quizplus · Accepted Answer

Customer-centered new-product development focuses on identifying customer needs and developing products that provide solutions to those needs, thereby enhancing customer satisfaction.

Which Stage of the New-Product Development Process Focuses on Finding