Which of the five major promotion tools includes building up a positive corporate image and handling unfavourable stories and events?
A) Sales promotion
B) Personal selling
C) Direct marketing
D) Public relations
E) Direct marketing.

Question

Which of the five major promotion tools includes building up a positive corporate image and handling unfavourable stories and events?
A)	Sales promotion
B)	Personal selling
C)	Direct marketing
D)	Public relations
E)	Direct marketing.

Quizplus · Accepted Answer

Public relations involves building a good relationship with the public and managing the company's reputation, which includes building up a positive corporate image and handling unfavorable stories and events.

Which of the Five Major Promotion Tools Includes Building Up