Two aspects of the general manager's job that must be addressed before the strategy-making process can begin are
A) setting direction and developing the business plan
B) analyzing the environment and identifying opportunities and threats
C) developing the business plan and obtaining Board of Directors' approval to implement
D) assessing performance and setting direction

Question

Quizplus · Accepted Answer

Before beginning the strategy-making process, the general manager needs to assess the company's current performance and determine the direction in which they want to take the business. This involves setting goals and objectives based on the company's strengths and weaknesses, as well as identifying any gaps that need to be filled. Only then can the strategy-making process begin. The other options may be important steps in the process, but they are not the initial steps that need to be taken before strategy-making can begin.

Two Aspects of the General Manager's Job That Must Be