Each activity in a firm's value chain should contribute to margin.

Name: Each activity in a firm's value chain should contribute to margin.
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Question

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The goal of a firm's value chain is to create value for customers, which in turn generates revenue and ultimately contributes to the firm's margin. Each activity within the value chain should contribute to this goal by either reducing costs or increasing differentiation, and thereby contributing to the firm's overall profitability.

Each Activity in a Firm's Value Chain Should Contribute to Margin