A Blue Ocean Strategy will include
A) focusing on existing customers
B) beating the competition
C) creating and capturing new demand
D) competing in existing markets

Question

Quizplus · Accepted Answer

A Blue Ocean Strategy is focused on creating new demand and uncontested market space, rather than competing against existing organizations in existing markets. The strategy is about innovation and finding new opportunities, rather than just trying to beat the competition or focusing on existing customers.

A Blue Ocean Strategy Will Include