A firm's value chain of activities is sometimes referred to as
A) horizontal integration
B) competitive parity
C) structural functionality
D) vertical integration

Question

Quizplus · Accepted Answer

A firm's value chain of activities is a series of activities that the firm engages in to create value for its customers, such as design, production, marketing, and distribution. This series of activities can be vertically integrated to create a more efficient and effective operation, which can ultimately increase the firm's competitiveness and profitability. Thus, the correct choice is vertical integration.

A Firm's Value Chain of Activities Is Sometimes Referred to as