Refer to the scenario below to answer the following questions.
Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-Another purchase you made was to acquire a small chain of coffee shops called Time-out Café. You don't anticipate much growth, and it will never achieve the scale of market leaders such as Starbucks, Tim Hortons, and Second Cup. According to the BCG matrix, Time-out Café would probably be a __________.
A) cash cow
B) liability
C) dinosaur
D) dog
E) question mark

Question

Quizplus · Accepted Answer

Time-out Café is described as not anticipating much growth and unlikely to achieve the scale of market leaders, which aligns with the characteristics of a "dog" in the BCG matrix. Dogs typically have low market share in a mature industry and do not generate significant cash flow.

Refer to the Scenario Below to Answer the Following Questions