Refer to the scenario below to answer the following questions.
Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-If you decided to expand Clubhouse Gourmet by increasing its menu items and opening more restaurants across the country, you would be pursuing which type of growth strategy?
A) vertical integration
B) horizontal integration
C) concentration
D) related diversification
E) related differentiation

Question

Quizplus · Accepted Answer

Concentration involves expanding by increasing the number of products offered or the number of locations, which aligns with opening more restaurants and expanding menu items.

Refer to the Scenario Below to Answer the Following Questions