Refer to the scenario below to answer the following questions.
SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The fact that industry-wide sales are up by 10 percent because women are buying more cosmetics would be considered a(n) __________.
A) core competency
B) strength
C) weakness
D) opportunity
E) threat
Correct Answer:
Verified
Q135: Refer to the scenario below to answer
Q136: Refer to the scenario below to answer
Q137: Refer to the scenario below to answer
Q138: Refer to the scenario below to answer
Q139: Refer to the scenario below to answer
Q141: discuss the Boston Consulting Group (BCG) matrix
Q142: Refer to the scenario below to answer
Q143: Refer to the scenario below to answer
Q144: discuss the concept of competitive advantage. Include
Q145: Refer to the scenario below to answer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents