According to Michael Porter's competitive strategies framework, which of the following strategies seeks to offer unique products to a broad customer market?
A) cost leadership
B) differentiation
C) focus
D) stuck in the middle
E) diversification

Question

Quizplus · Accepted Answer

The differentiation strategy seeks to offer unique products to a broad customer market, making the business stand out in the competition. The cost leadership strategy focuses on offering low-cost products to a broad customer market, while the focus strategy targets specific customer segments with unique products. "Stuck in the middle" refers to a lack of clear competitive strategy, and diversification involves expanding into new markets or products.

According to Michael Porter's Competitive Strategies Framework, Which of the Following