Kiva Systems, manufacturer of robots used in flexible automation systems, demonstrates the power of ________ by "teaching" its robots to dispose of used cardboard and to assist in gift wrapping for e-commerce warehouse fulfillment.
A) design thinking
B) competitive advantage
C) strategic flexibility
D) e-business strategies
E) first-mover strategy

Question

Quizplus · Accepted Answer

Design thinking is a human-centered approach to problem-solving that emphasizes understanding the user's needs and creating solutions that are both effective and desirable. In the case of Kiva Systems, design thinking was used to develop robots that are able to perform tasks that are typically done by humans, such as disposing of used cardboard and assisting in gift wrapping. This has allowed Kiva Systems to gain a competitive advantage by providing its customers with a more efficient and cost-effective way to fulfill their e-commerce orders.

Kiva Systems, Manufacturer of Robots Used in Flexible Automation Systems