According to the BCG matrix, a business unit that has low market share in a rapidly growing market is known as a __________.
A) cash cow
B) high flyer
C) dog
D) question mark
E) rising star

Question

Quizplus · Accepted Answer

A business unit that has low market share in a rapidly growing market is known as a "question mark" according to the BCG matrix. This is because it has the potential to become a "star" with the right investment and strategy, but may also become a "dog" if left unattended.

According to the BCG Matrix, a Business Unit That Has